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عمومی::
نشانه حسی بصری
Visual sensory cues
When it comes to visual sensory cues, it is evident that aesthetics in relation to such store elements as space design, placement of merchan- dise, furniture, and decoration variables is of considerable importance.
Few studies have investigated the correct fit and complementariness between such visual sensory cues as light and aesthetics, in relation to the existing store atmosphere.
Prior to the meetings and in groups of six, participants received a photograph of the experimental setting and were instructed to discuss the existing store atmosphere, its congruency and suggest what type of visual sensory cues, more specifically aesthetics and lighting, could be applied to the experimental setting in order for it to become more appealing.
To establish congruent visual sensory cues, it was necessary that participants suggested and recognized proposed visual cues as con- gruent to the setting.
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